Bespoke website design glasgow, Data is everywhere, but it can easily cloud decision-making unless represented in an engaging way. This design trend transforms complex information into aesthetically appealing charts, diagrams, and heat maps to facilitate clear communication and easy understanding.
Gamification is an excellent UI/UX technique that encourages users to complete a certain task, such as providing their contact details or answering questions on a website. Bespoke website design glasgow, this enables businesses to increase conversion rates and gain more user loyalty.
1. Immersive Scrolling
This scrolling trend allows visitors to experience a delightful narrative while engaging with your site. Bespoke website design glasgow, you can use immersive scrolling in a variety of ways, including side-scrolling, parallax scrolling, and carousel sliders.
he key is to make the scrolling surprising and engaging without confusing your visitors.
This design trend works well for content-heavy websites and social media feeds. For example, Academy of Yin Mindfulness offers visitors a zen user experience through a side-scrolling journey of tranquil images and videos.
This design element makes the page feel alive and responsive by adding subtle animations and transitions. Using a no-code tool like Rive, you can create these effects easily and without the need for a developer. Users appreciate shopping and browsing experiences that feel personalized and geared toward them. Bespoke website design glasgow, you can incorporate personalization into your UI with a variety of methods, including fingerprint scanning, face recognition, and voice identification.
2. Bold Colors
Bold colors are a great way to make a big statement that can instantly grab your visitors’ attention. Bespoke website design glasgow, they also evoke specific emotions and can be very effective in getting people to take action, especially when they are used strategically to highlight important content or to create a sense of urgency.
For example, the color red has long been associated with love and excitement, while yellow is a popular choice for brands that want to convey happiness and optimism. Bespoke website design glasgow, using bold colors correctly can help you achieve your design goals while ensuring that your site stays functional and easy to navigate.
However, it is important to remember that bold colors can be overwhelming if not used correctly. To avoid this, designers often opt for a more subtle approach that mixes small bursts of bright color with a muted palette.
3. Nostalgia
Nostalgia is a design element that brings out tenderness and positive emotions in people. It is also a popular technique in marketing. For instance, Adobe hired Bob Ross to host a series of YouTube videos, and Chili’s used retro vignettes featuring their laid-back founders to highlight their origin story.
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This design trend is also ideal for gamification. It can help encourage users to provide contact information or other details by making the process more fun and interactive. It’s an excellent way to boost conversions and keep visitors engaged with your site. However, it is important to remember that nostalgia should be tailored to your business and should be used sparingly. Otherwise, it can be counterproductive.
4. 3D & Animated Visual Elements
3D elements add depth and volume to web pages, making them more visually appealing and engaging. Bespoke website design glasgow, they can also help convey complex information and ideas in a more accessible and comprehensible way. For example, in e-commerce websites, 3D models can be used to showcase products from different angles, which makes the browsing experience more immersive and informative for customers.
Motion graphics can be used to tell a story or simply to bring more life to a website’s design. Bespoke website design glasgow, whether it’s an animated character walking across the screen or an infographic that animates to explain a process, they capture and maintain visitors’ attention.
A new UI trend is using animation techniques to liven up simple buttons. Bespoke website design glasgow, this can be anything from a subtle stroke animation around the button to a literal star moving inside the button on mouse hover.
5. Personalization
Personalization is a great way to impress your visitors and show them that you really care about them. You can do this by personalizing content based on the time of day, their location, or even their behavior. Bespoke website design glasgow, personalization is proven to increase conversion rates and customer retention.
Four years ago, it seemed like a bit of a privacy violation when Target greeted returning customers by name or recommended items based on their browsing history. Today, consumers have come to expect this level of personalization.
Companies that get personalization right earn a 6x higher transaction rate than those that don’t. Personalization is an essential part of UX/UI design. It’s also a great way to keep your visitors engaged. Bespoke website design glasgow, this trend will remain relevant for a long time to come. The best UI designers understand the importance of keeping up with industry trends.
6. Dark Mode
Dark mode is a popular feature that reverses the standard light-on-dark color scheme and gives apps and websites a darker theme. Website Design Glasgow, it’s also known as night mode, dark theme or black mode and can be found on many screens and apps today.
One of the biggest pros of dark mode is that it reduces eye strain for users, especially in low-light conditions. However, it’s not always possible to use dark mode on all websites or apps because of compliance issues.
A good way to incorporate dark mode into your website is by creating an interesting cursor that animates when hovered. This can make a simple action like clicking a button more exciting and fun! It can also create a unique brand identity for your site. However, be careful not to go too overboard with this trend, as it might not fit the style of your website or app.
7. AR/VR
Augmented reality (AR) and virtual reality (VR) are immersive experiences that transport users to other worlds. They’re used across industries for everything from marketing and e-commerce to tourism and education.
AR uses a camera-equipped device like a smartphone or tablet to detect objects in the real world and download text, graphics, or other visual enhancements to superimpose over them. Some devices use markers to identify specific objects, while others are marker-less and work through sensors, gyrometers, GPS and cameras.
Examples of AR include TikTok’s AR filters, Ikea’s “See It in Your Space” feature that allows customers to digitally place furniture in their home to see how it looks, and Apple’s Measure app that acts as a tape measure. Some AR is even voice-controlled through speech recognition and gesture control systems. As the technology improves, it’ll be able to recognize more types of objects and environments.
8. Intuitive Interfaces
Intuitive design is an approach that allows users to quickly understand how to use your product without having to invest significant time or energy. Bespoke website design glasgow, this means that they can start using it immediately, which encourages them to continue using it.
Intuitive designs rely on familiar patterns and conventions to make them easy for users to navigate. For example, the weight and shape of a hammer makes it easy to grasp, while our cultural experience with the QWERTY keyboard has made touch-typing intuitive.
Consistency is also crucial to intuitive design. This means that all visual and interaction elements should be consistent across the entire interface. For instance, if you use one type of button to delete content on a website, it should work the same way everywhere. This makes the user experience more cohesive and seamless. Users are also given clear feedback on their actions, which helps them avoid frustration and confusion.
9. Visual Storytelling
Visual storytelling is a highly-effective method of communicating your brand’s message. It allows your audience to understand and retain information faster, while also engaging them in a more entertaining way.
Your visuals don’t necessarily need to be complex or high-resolution to tell your story. In fact, the human brain is often attracted to simple shapes and images that include people. Bespoke website design glasgow,this is why many successful marketing campaigns have a very simple visual style, like Apple’s sleek product launches or Dove’s “Real Beauty” campaign.
In addition, using interesting cursors can add a fun element of interaction to your visual story. Cursors that change shape or color, or even activate animation effects triggered by scrolling, can create unique interactive experiences for your audience.
10. Personalized Experiences
Personalized experiences are the new brand differentiator. They can help businesses differentiate themselves from competitors and boost their top and bottom lines. Bespoke website design glasgow, they can range from greeting a visitor by their name to tailoring offers that meet their needs and preferences.
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Personalization is no longer a novelty for online shoppers. It has become expected, and according to a recent study by McKinsey, 71% of consumers get frustrated when brands don’t deliver relevant experiences.
Companies such as Sephora and Amazon are already raising the bar for personalized experiences. Amazon Prime Wardrobe, for example, allows customers to fill out a survey on their styles and fit preferences, then receive personalized recommendations from a stylist. Bespoke website design glasgow, the company also has an app that lets makeup artists log the products they use during makeovers to build a profile that can be used to recommend personalized items.